HTC One Live Experience Tour heading to 11 major markets across the U.S.

HTC knows that the success of the HTC One is going to determine the fate of the company. In an effort to boost consumer awareness of the device, HTC is kicking off the HTC One Live Experience Tour which will position the new smartphone to consumers as“Everything Your Phone Isn’t.”

HTC will be heading to 11 major markets across the US with three unique HTC One experiences showcased by the HTC BoomSound Lounge, HTC One Showrooms and HTC One Cinema Experiences.

HTC BoomSound Lounges will allow consumers to experience the amazing sound quality of the HTC One while giving them the opportunity to attend exclusive HTC concerts performances by Pharrell in New York, Grouplove in Chicago and Manchester Orchestra in Los Angeles.

HTC One Showrooms will begin appearing in high-traffic malls across the U.S. on April 11th. HTC plans on keeping the HTC Showrooms open for a minimum of 3 months in an effort to give consumers a hands-on and interactive experience with the HTC One. HTC One showroom will be available in  Atlanta, Chicago, Dallas, Houston, Los Angeles, New York, San Francisco, and Washington, D.C.

“HTC One Showrooms are taking the concept of a pop-up store to different place by creating a large, playful, interactive exhibit where we expect people to be entertained and have a new experience with the HTC One at each visit. It gives them the chance to truly immerse themselves in everything the phone offers at their own pace – and delivers a different experience than a traditional retail setting. We’ve created a mobility-powered playground that is good for our consumers, and for our retail partners as we send informed customers to their doors.”

HTC One Cinema Experiences will treat movie goes to live product demonstrations and give them the opportunity for some hands-on time with the HTC One at select theaters. As many of you have already experienced, HTC will also be featuring HTC One promotional material on the big screen at theaters across the country.

Honestly, we’re really excited to see HTC going out and actively promote the HTC One to US consumers. In the past, we’ve been treated to a handful of mediocre commercial which never seemed to generate any excitement. HTC BoomSound Lounge, HTC One Showrooms and HTC One Cinema Experiences will give the general public a glimpse of what HTC’s new flagship can do and hopefully help the company sell millions of HTC One’s across the country.