In somewhat of an unexpected move, rumor has it that that Robert Downey Jr. has signed a $12 million two-year contract which positions the actor at spokesman and global smartphone ambassador for HTC. While a spokesperson for HTC claimed that the company had no new announcement regarding HTC’s marketing strategy, she did finish the comment by stating that the HTC One’s ”all-metal design has drawn overwhelmingly positive feedback from media and consumers alike. Anyone with a penchant for metal should be able to appreciate its appeal.”
The marketing campaign surrounding the HTC One has already received great feedback, but adding Robert Downey Jr. into the mix will certain garner quite a bit of attention. According to Bloomberg, Robert Downey Jr. will be playing himself in the television, print and billboard ads, so don’t expect to see Iron Man or Sherlock Holmes trying to sell you an HTC One any time soon. We’re hoping HTC will reveal some additional details once they official announce the deal.
Do you think Robert Downey Jr. is the right man to be named HTC’s global smartphone ambassador?
Source: Bloomberg
Thank you!
ReplyDeleteGlad you like it..
ReplyDelete