As we move into 2013, it’s becoming pretty clear that HTC does not want to repeat 2012. Over the past month or so we’re heard from a few HTC representatives that the company is shifting its focus, changing the way to negotiates with service providers and focusing more on innovation now that the company has been able to settle its intellectual property disputes with Apple.
Today, HTC’s CEO, Peter Chou, sat down for an interview with the Wall Street Journal to give hit take on the whole situation. Chou didn’t reveal anything we didn’t already know, but we are encouraged by the fact that he and the company are aware of the missed opportunities they had in 2012. HTC’s CEO didn’t go into detail on how the company will change course in 2013, but he acknowledged that product innovation and marketing are two important factors that HTC will be focusing on going forward.
“One thing I’d learned from last year is to act fast and be responsive to market changes, we are being more flexible now. We are constantly fine-tuning our sales plans and position in various markets,”“Although we don’t have as much money to counter [Samsung and Apple], the most important thing is to have unique products that appeal to consumers,”“Our competitors were too strong and very resourceful, pouring in lots of money into marketing. We haven’t done enough on the marketing front.”“The worst for HTC has probably passed. 2013 will not be too bad,”- Peter Chou
From everything we’ve seen so far, the HTC M7 will be the device which will help HTC regain market share and allow the company to compete directly with Apple and Samsung. Hopefully, all the rumors turn out to be true.
Do you feel like HTC has what it take to make a comeback in 2013?
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